New Arrival

Packing the power of full-frame into an ultralight and compact build, the Panasonic Lumix S9 Mirrorless Camera, presented here in black, is the perfect on-the-go camera for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system...

Featuring a powerful new sensor and updated processing engine, the Panasonic Lumix G9 II Mirrorless Camera is designed for content creators needing strong stills performance and sophisticated video options. Providing outstanding image quality with rich tonal gradations and excellent color reproduction, this updated camera is equipped...

Get ready for raw with the latest Micro Four Thirds Lumix GH7 Mirrorless Camera from Panasonic, which now features ProRes RAW internal recording, 32-bit float recording with the optional DMW-XLR2 audio interface, Adobe Cloud Frame.io compatibility, versatile Open Gate framing, and real-time custom LUTs....

Featuring a powerful new sensor and updated processing engine, the Panasonic Lumix G9 II Mirrorless Camera is designed for content creators needing strong stills performance and sophisticated video options. Providing outstanding image quality with rich tonal gradations and excellent color reproduction, this updated camera is equipped...

Get ready for raw with the latest Micro Four Thirds Lumix GH7 Mirrorless Camera from Panasonic, which now features ProRes RAW internal recording, 32-bit float recording with the optional DMW-XLR2 audio interface, Adobe Cloud Frame.io compatibility, versatile Open Gate framing, and real-time custom LUTs. This flagship update...

Offering high-quality UHD 4K60 imaging and Wi-Fi live streaming, the Panasonic HC-X1500 UHD 4K Pro Camcorder can meet both your main camera and behind-the-scenes (BTS) capture needs. This compact and lightweight camcorder records UHD 4K at broadcast-compatible frame rates, so it fits smoothly into your existing...

Bring your mobile sports, event, or multi-camera video productions into the world of 4K with the Panasonic HC-X2 4K Camcorder. Featuring a large 1" 15.03MP 4K sensor, the HC-X2 is can record high-quality, professional-grade video in up to UHD 4K (3840 x 2160) 10-bit 4:2:2...

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6" long Panasonic Lumix 18-40mm f/4.5-6.3 Lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, carry-around lens. Suitable for landscapes, buildings, and snapshots with a...

Sleek and nimble, the Panasonic Lumix S 85mm f/1.8 is a compact short-telephoto prime designed for full-frame L-mount mirrorless cameras. The 85mm focal length is ideally suited for portraiture and more selective shooting and pairs with a modestly bright f/1.8 maximum aperture that offers depth of...

Designed for full-frame L-mount mirrorless cameras, the Panasonic Lumix S 24mm f/1.8 is a sleek and compact wide-angle prime. Its 24mm focal length is ideally suited for landscapes, nature, interior, and architectural photography and provides a modestly bright f/1.8 maximum aperture for shallow depth of field...

Spanning a useful range of wide-angle focal lengths, the Lumix G Vario 7-14mm f/4 ASPH. from Panasonic is a versatile wide zoom for Micro Four Thirds cameras, and offers a 14-28mm equivalent focal length. Well-suited for landscape, nature, and architectural applications, the wide field of view is complemented...

Spanning a useful wide-angle to short telephoto range, the Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH. POWER O.I.S. Lens from Panasonic is a 24-120mm equivalent zoom designed for Micro Four Thirds cameras. Designed in collaboration with Leica, this versatile lens utilizes four aspherical elements and two extra-low dispersion elements...

A redesigned replacement of the fast standard zoom, this Panasonic Leica DG Vario-Elmarit 12-35mm f/2.8 ASPH. POWER O.I.S. Lens features a variety of optical upgrades for photo and video applications alike. The most well-rounded standard zoom to date, this compact and versatile lens provides a convenient...

Covering a versatile wide-angle focal length range, the Panasonic Lumix S 14-28mm f/4-5.6 MACRO Lens is well-suited for everything from landscapes and cityscapes to street scenes and architecture. An excellent choice for travel photography and everyday shooting, this full-frame lens delivers beautiful images across the entire...

A redesigned replacement of the fast standard zoom, this Panasonic Leica DG Vario-Elmarit 12-35mm f/2.8 ASPH. POWER O.I.S. Lens features a variety of optical upgrades for photo and video applications alike. The most well-rounded standard zoom to date, this compact and versatile lens provides a convenient...

A versatile wide-angle zoom, the Leica DG Vario-Elmarit 8-18mm f/2.8-4 ASPH. Lens from Panasonic is a 16-36mm equivalent lens that blends optical excellence with durable, refined physical design for Micro Four Thirds mirrorless cameras. Designed in collaboration with Leica, this lens employs a series of low dispersion...

Spanning a convenient 70-200mm equivalent focal length range, the redesigned Leica DG Vario-Elmarit 35-100mm f/2.8 POWER O.I.S. Lens from Panasonic is a telephoto zoom designed according to Leica's strict quality standards for Micro Four Thirds mirrorless cameras. Working in conjunction with the versatile portrait-length to telephoto focal length...

The Lumix S 70-300mm f/4.5-5.6 MACRO O.I.S. Lens from Panasonic is a telephoto zoom designed for full-frame format L-mount camera bodies. It produces dynamic macro photos and sharp video, giving photographers the versatility needed to capture any moment. Well suited to sports, action, and wildlife photography and video,...

Characterized by its fast and sophisticated optical design, the Leica DG Nocticron 42.5mm f/1.2 ASPH. POWER O.I.S. from Panasonic is an 85mm equivalent prime for Micro Four Thirds mirrorless cameras. The fast f/1.2 maximum aperture benefits working in difficult lighting conditions and also affords more control over focus...

An ultra-compact medium-telephoto lens designed for full-frame L-mount mirrorless cameras, the Lumix S 100mm f/2.8 Macro Lens from Panasonic offers a unique perspective for capturing portraits and detailed close-ups. Panasonic's incorporation of their dual phase linear motor system ensures high-speed autofocusing performance. Sporting a highly lightweight design, this...