New products

A smartphone like no other Sony’s unique technology and craftsmanship benefit from close work with creators to continuously improve our products. The Xperia 1 VII was designed in collaboration with the designers of Alpha™, WALKMAN®, and BRAVIA™ to deliver authentic quality backed by these...

Includes:- Nintendo Switch 2 Console  - Mario Kart World full game download- Joy-Con 2 (L) Light Blue - Joy-Con 2 (R) Light Red - Nintendo Switch 2 AC Adapter - USB-C Charging Cable  - Nintendo Switch 2 Dock  - Joy-Con 2 Grip - Joy-Con 2 Strap (×2)  -...

Includes:- Nintendo Switch 2 Console  - Mario Kart World full game download- Joy-Con 2 (L) Light Blue - Joy-Con 2 (R) Light Red - Nintendo Switch 2 AC Adapter - USB-C Charging Cable  - Nintendo Switch 2 Dock  - Joy-Con 2 Grip - Joy-Con 2 Strap (×2)  -...

Developed to be the workhorse for events, portraiture, and other mid-length subjects, the Panasonic Lumix S PRO 70-200mm f/2.8 O.I.S. is an L-mount telephoto zoom characterized by a bright f/2.8 constant maximum aperture and sophisticated optical and focusing performance. The optics layout incorporates several aspherical and...

A contemporary take on the classic fast standard zoom, the Panasonic Lumix S PRO 24-70mm f/2.8 is an L-mount wide-angle to short-telephoto lens characterized by its constant f/2.8 maximum aperture and sophisticated optical design. Aspherical, UHR, and ED elements are used to produce well-corrected imagery with...

Versatility within a short telephoto range, the Leica DG Vario-Summilux 25-50mm f/1.7 ASPH., from Panasonic, is a 50-100mm-equivalent zoom for Micro Four Thirds mirrorless cameras. Ideal for portraiture, fashion, events, and other mid-range subjects, this lens pairs the useful focal length range with an impressively bright...

A unique lens with a distinctly bright design, the Leica DG Vario-Summilux 10-25mm f/1.7 ASPH. from Panasonic is a 20-50mm-equivalent zoom for Micro Four Thirds mirrorless cameras. The impressively fast f/1.7 constant maximum aperture enables improved depth of field control and low-light shooting capabilities throughout the zoom range....

A flexible optic ideal for wildlife, outdoor, and nature photography, the Leica DG Vario-Elmarit 50-200mm f/2.8-4 ASPH. POWER O.I.S. Lens from Panasonic is a 100-400mm equivalent zoom designed in collaboration with Leica for Micro Four Thirds cameras. The long reach is complemented by a bright f/2.8-4 maximum aperture...

Building off the success of its predecessor, this iteration of the mega-zoom, Micro Four Thirds Leica DG Vario-Elmar 100-400mm f/4-6.3 II ASPH. POWER O.I.S. Lens from Panasonic features the ability to expand the zoom range when paired with the optional 1.4x and 2x teleconverters while shaving off more...

Covering a versatile and popular range of focal lengths, the Lumix S PRO 70-200mm f/4 O.I.S. from Panasonic is an L-mount telephoto zoom featuring an f/4 constant maximum aperture. A sophisticated optical design is employed, which incorporates a series of aspherical, low dispersion, and high refractive index elements,...

A staple of wide-angle versatility, the Lumix S PRO 16-35mm f/4 from Panasonic is an L-mount wide zoom featuring an f/4 constant maximum aperture. An optimized optical design incorporates a series of aspherical, low dispersion, and high refractive index elements, to control a variety of aberrations, color fringing,...

A fast and optically refined wide-angle prime, the Leica DG Summilux 12mm f/1.4 ASPH. Lens from Panasonic is a 24mm equivalent lens designed for Micro Four Thirds digital cameras. Characterized by its truly bright f/1.4 maximum aperture, this lens is ideal for working in low-light conditions and also...

An ultra-compact medium-telephoto lens designed for full-frame L-mount mirrorless cameras, the Lumix S 100mm f/2.8 Macro Lens from Panasonic offers a unique perspective for capturing portraits and detailed close-ups. Panasonic's incorporation of their dual phase linear motor system ensures high-speed autofocusing performance. Sporting a highly lightweight design, this...

Characterized by its fast and sophisticated optical design, the Leica DG Nocticron 42.5mm f/1.2 ASPH. POWER O.I.S. from Panasonic is an 85mm equivalent prime for Micro Four Thirds mirrorless cameras. The fast f/1.2 maximum aperture benefits working in difficult lighting conditions and also affords more control over focus...

The Lumix S 70-300mm f/4.5-5.6 MACRO O.I.S. Lens from Panasonic is a telephoto zoom designed for full-frame format L-mount camera bodies. It produces dynamic macro photos and sharp video, giving photographers the versatility needed to capture any moment. Well suited to sports, action, and wildlife photography and video,...

Spanning a convenient 70-200mm equivalent focal length range, the redesigned Leica DG Vario-Elmarit 35-100mm f/2.8 POWER O.I.S. Lens from Panasonic is a telephoto zoom designed according to Leica's strict quality standards for Micro Four Thirds mirrorless cameras. Working in conjunction with the versatile portrait-length to telephoto focal length...

A versatile wide-angle zoom, the Leica DG Vario-Elmarit 8-18mm f/2.8-4 ASPH. Lens from Panasonic is a 16-36mm equivalent lens that blends optical excellence with durable, refined physical design for Micro Four Thirds mirrorless cameras. Designed in collaboration with Leica, this lens employs a series of low dispersion...

A redesigned replacement of the fast standard zoom, this Panasonic Leica DG Vario-Elmarit 12-35mm f/2.8 ASPH. POWER O.I.S. Lens features a variety of optical upgrades for photo and video applications alike. The most well-rounded standard zoom to date, this compact and versatile lens provides a convenient...

Covering a versatile wide-angle focal length range, the Panasonic Lumix S 14-28mm f/4-5.6 MACRO Lens is well-suited for everything from landscapes and cityscapes to street scenes and architecture. An excellent choice for travel photography and everyday shooting, this full-frame lens delivers beautiful images across the entire...

A redesigned replacement of the fast standard zoom, this Panasonic Leica DG Vario-Elmarit 12-35mm f/2.8 ASPH. POWER O.I.S. Lens features a variety of optical upgrades for photo and video applications alike. The most well-rounded standard zoom to date, this compact and versatile lens provides a convenient...